Pricing

Pay WYVACan: Pay What You Value And Can

Our pricing follows the Pay WYVACan: What You Value And Can (pronounced Wiv-a-Can) pricing strategy. The Pay WYVACan model says that as our customer, you are the one who really knows what our services are worth to you. So, you are the best person to set a price for our services. We ask you to not pay anything before you download and use the good stuff on this website. Our trend-setting thoughts, our cutting-edge framework for leadership, our leadership practice lessons, our exciting blog discussions–everything is available to without your having to pay anything upfront at all. After using them, we are sure that you will honor our request that you pay what you think all this is worth. We make online payment easy with your credit card. You can even mail us a check if you like.

If you don’t want to pay anything, however, that’s fine. But you should come to that conclusion ethically–you must be brutally honest to us, of course, but more importantly to yourself. Ask yourself: Did I really think this was not worth anything?

If you’re a start-up and hard pressed for funds but would like to use our workshops or our consulting or even the services on this website, please understand that we’re with you. Pay us what you can. If you want to defer payment, that’s also ok with us.

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