Baba Prasad

Baba Prasad (Prasad) is a leading thinker in the area of management strategy and innovation. He is President & CEO of Vivékin Group, a thought-leading management consultancy with offices in the USA and India. Prasad is also a Sloan Fellow at the Wharton School (USA) and Visiting Professor of Management at the International Institute for Information Technology-Hyderabad (IIIT-H).

He has degrees in Math, Electrical Engineering, Computer Science, and Artificial Intelligence & Robotics, as well as a PhD in Operations & Information Management from the Wharton School. He taught at Purdue University (where he was rated MBA faculty of distinction), the University of Minnesota (where students consistently noted him as insightful and inspiring) and the University of North Carolina-Charlotte (where students called him “one of the nicest persons they’ve known”).

Prasad founded Vivékin Group to help organizations become excellent and sustain that excellence by focusing on, developing, and nurturing intelligence—the quintessential characteristic that makes human beings dynamic and adaptable. Through years of research at some of the world’s best business schools, Prasad has drawn on theories from psychology, operations management, information systems, and cultural anthropology to develop the Vivékin Intelligences FrameworkTM (VIFTM) and the Vivékin Agility Matrix, paradigm-shifting frameworks for business strategy based on theories of human intelligence.

Prasad’s work has been cited in various papers and trade journals from Australia to the US. His research formed the basis for a chapter in Nicholas Carr’s book, Does IT Matter? (Harvard Business School Press, 2004). Prasad’s work has also been featured in publications like US Banker (cover page article, August 1997) and presented to prestigious audiences that have included luminaries like Alan Greenspan, Chairman of the Federal Bank of the USA. Knowledge@Wharton, the online business research journal of the Wharton School has also featured Prasad’s work.

Prasad and his wife, Professor Leela Prasad of Duke University, often work in economically-underprivileged elementary schools in Hyderabad. They helped to set up “Aksharavani,” a school for children of migrant construction workers which was subsequently adopted by Vivékin Group in 2012. Prasad and Leela are making a documentary movie titled Moved by Gandhi.