“Being human” – this is the almost constant backdrop of all the conversations that we have at Vivékin – and it is something that has become increasingly important for organizations today, especially at a time that social media marketing has gained huge popularity. Who – right from big giants to small start-ups – has not dived into the bandwagon of creating a company page in popular social media sites like Facebook, Twitter, and LinkedIn?
However, mere presence on social media sites is not enough and companies should be utilizing their presence more meaningfully.Interacting with customers through these sites, promoting new products&services, communicating the company’s opinion on current issues, solving customers’ problems, answering their queries et al are few of the ways in which they can make their presence felt. And we should always remember that all these interactions should have humanness at their core, lest the whole effort of being on social media looks superficial.
Take for example, the social media outreach of Home Depot. An offensive tweet was sent from their official twitter account but the Home Depot team was quick enough to act on it and did a PR clean-up. The steps taken by them were perfect, till they decided to tweet everyone personally with the same message. Gini Dietrich, CEO of Arment Dietrich Inc., in her blog-post says, “Tweeting the same message to every, single person makes it look like a robot – rather than a human being – is in charge.” Yes, we all know that it would take quite some time to customize the message but such a gesture would have created a lasting impression on the customers. And who would not want to be in the good books of the customer?
Again, like we say at Vivékin, being human is no longer an option but a necessity!
I was appalled to read this news. The Planning Commission of India has spent Rs 35 lakh renovating two toilets at its headquarters Yojana Bhawan – Rs. 5 lakh to install a smart card controlled entry to the loo and Rs. 30 lakh on the renovation.
In a country where the definition of the poverty line in urban areas is Rs. 32 a day, could we not find a better use for this money?
Skip rope to outperform the competition!The article “How to Outperform the Competition” explains the logic behind this metaphor. Read about it at the “Downloads” section of our website.
Innovation is important for enduring corporate excellence. But how do you enable innovation in an organization? Read the article “How to Enable Innovation in Organizations” to understand about the four enablers to innovation within organizations – People, Principle, Processes and Technologies.
Go to the “Downloads” section of our website for the complete article.
Here is an interesting video that has been doing the rounds on the net for a while now. It shows how a group of engineers motivate people to take the stairs instead of the escalator.
Well, what do you think are the dominant intelligences/combination of intelligences that are in play here?
Putting on Vivekin’s lenses, I would say that the Inventive and the Operational are the key intelligences used in this project. And as it is done with the ‘greater good’ in mind (getting people to exercise by walking up the stairs), Ethical intelligence too. Your comments?
We have all heard of people stating that they have to somehow create an impact in the society. Needless to say, there will be many futile attempts before something concrete emerges out. We know for sure that there will be hurdles/disappointments to face and when the candle of hope diminishes we have to cling to the last ray of light. Finally, one other person gets convinced about the idea and voila! the magic happens. After which, the entire scenario changes, there is new strength, new vigour, replenished hope and finally the idea starts propagating. Momentum is attained and there is a new beginning.
What is necessary to identify here is the trust the “first follower of the idea” attaches to the idea. Had (s)he not be convinced, there could not have been the start of a great movement. It is important to understand that the first follower or “second leader” is quintessential for the propagation of any movement.
Below is an interesting video where Derek Siver explains how “movements” are started.