What is the power of the spoken or the written word? Churchill said, “We are masters of the unsaid word, but slaves of those we let slip out” and Jean-Paul Sarte claimed “Words are loaded pistols.”
All of us have, at some point in our personal or professional lives, been confronted with situations where we have either averted a major “disaster” or fallen headfirst into one because of what we said. And when we look back on what transpired, very often we realize, it isn’t “what” we said, but “how” we said something that produced that desirable (or disastrous) outcome.
There is no getting away from it, or getting around it – communicating effectively is something we all need to do, in all walks of life, day in and day out.
The video below is a wonderful example of how your choice of words can influence people or situations differently.
Of the five Leadership Intelligences (Analytical, Communicative, Inventive, Operational and Ethical), it is evident that it is the Communicative Leadership Intelligence that comes into play here. In the video, the lady (in black) exercises this LI to change the way the visually challenged gentleman is perceived by people around (it can also be argued that she does this by appealing to the crowd’s Ethical Leadership Intelligence) thereby considerably increasing the donations made to him.