On Jugaad

By Ayesha Vemuri

The point you make about jugaad being responsible for killing innovation is something that I have been trying to articulate as well – the fact is that, as long we’re satisfied (and even proud) of our makeshift, barely working, hastily put together solutions, there is no demand on the providers of these products and services to actually improve. We tend to have this “sab kuch chalega” attitude about everything, including things that affect our quality of life, our safety and security, our health and well-being and happiness, and somehow we tend to not demand better and more. Why is that and how do we even begin to overcome this highly ingrained attitude?


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